NRRT 601 - Tourism Quantitative Analysis I

Course Objectives:

• To privide an overview of the major statistical techniques used by tourism researchers
• To provide guidelines for understanding what types of statistical techniques are appropriate for analyzing selected types of tourism research questions
• To learn how to conduct data analysis using IBM SPSS (i.e., Statistical Package for the Social Sciences)
• To provide experience interpreting SPSS computer printouts and constructing data tables/figures for communicating with technical and non-technical audiences
• To provide assistance and experience in critically evaluating statistical analyses presented in published tourism literature